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Celebrity Product Endorsement and Reaction of Consumers
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Consumer Behavior Articles research papers
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In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsements are with study limitations noted but supporting evidence is provided and the need for additional research is clearly stated. Five sources are cited in the bibliography.
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Pages:
7
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Filename:D0_Advcele.wps |
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Paper Title:
Celebrity Product Endorsement and Reaction of Consumers
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