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Internet Usage by Two Companies - Gateway 2000 and DLJ Direct
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This 5 page paper discusses the Internet usage of two companies, Gateway 2000 and DLJ Direct. The writer argues that although some companies have been disappointed in Internet sales, Gateway and DLJ are uniquely positioned to take advantage of the medium. Gateway sells computers to consumers who are already computer literate; and DLJ is a stock trading company that makes it easy for its customers to trade online. The writer argues that although sales may be lower than hoped, they are building for all online companies, and a brick-and-mortar store than does not have an online presence may lose customers to one that does. There are 6 sources listed in the bibliography.
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Pages:
5
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Filename:D0_Twocos.doc |
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Paper Title:
Internet Usage by Two Companies - Gateway 2000 and DLJ Direct
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