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Reality and Rhetoric of Values at Coca-Cola
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Firms will often develop corporate values that are reflected in mission or vision statements. The values that coca-cola has published are found in the vision statement, these are assessed against the way the firm behaves to assess whether there is alignment or contradiction in the values and the actions of the firm. Six sources are cited in the bibliography of this three page paper.
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Pages:
3
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Filename:TS14_TEcokeval.rtf |
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Paper Title:
Reality and Rhetoric of Values at Coca-Cola
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