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Technology Use and Alignment at Southwest Airlines
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Information Technology Essay research papers
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The writer looks at the way in which technology plays an important role at this US airline, supporting and facilitating the low cost strategy and marketing functions. The general approach and governance relating to IT, decision making process and ways it may be developed in the future are also discussed. Eleven sources are cited in the bibliography of this fourteen page paper.
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Pages:
14
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Filename:TS14_TEITatSW.doc |
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Paper Title:
Technology Use and Alignment at Southwest Airlines
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