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The Importance of Brand Names
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Consumer Behavior Articles research papers
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The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The writer also discusses creating brand equity in the international market, with a particular emphasis on Japan. The paper is twelve pages long and there are ten sources listed in the bibliography.
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Pages:
12
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Filename:MM12_PGbrandequity.wps |
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Paper Title:
The Importance of Brand Names
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