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The Use of Customer Relationship Management in High End Fashion
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Information Technology Essay research papers
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The fashion industry is highly competitive and gaining customer loyalty can be a challenge. The writer looks at the luxury end of the fashion market and considers the way that some of the high end fashion houses manage their relationship with their customers, looking at both the haute couture and prêt-a-porter markets. Fifteen sources are cited in this fourteen page paper.
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Pages:
14
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Filename:TS14_TEluxfashioncrm.rtf |
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Paper Title:
The Use of Customer Relationship Management in High End Fashion
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