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"Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness"
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A 4 page review of the article by Eric M. Olson, Orville C. Walker, Jr. and Robert W. Ruekert. Design, development, and marketing are all critical factors in company profitability. As independent as these factors may seem, they are really quite interconnected. They explore the effectiveness of the teamwork concept in the design, development and marketing of company products to come up with a somewhat surprising conclusion. Bibliography
lists 3 sources.
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Pages:
4
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Filename:AM2_PPbusAna.rtf |
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Paper Title:
"Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness"
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