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"We Have No Time For Marketing Research!"
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This 12 page paper discusses a statement made by a senior management of a UK charity organisation "we have no time for marketing research", identifying the pertinent issues in the scenario and explaining the significance of marketing techniques in addressing these issues. The paper shows how marketing research may take up some time and resources but may make a net contribution to any organisation. The bibliography cites 11 sources.
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Pages:
12
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Filename:TS14_TEmarketing.rtf |
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Paper Title:
"We Have No Time For Marketing Research!"
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