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A Plan for Marketing Men's Jumpers
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This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources.
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Pages:
8
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Filename:TS14_TEnewmen1.rtf |
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Paper Title:
A Plan for Marketing Men's Jumpers
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