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A Proposal for Marketing Cape Town to Increase Conference and Exhibition Business from International Organizations
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This 10 page paper is a marketing plan to attract more commercial visitors to Cape Town for conferences, exhibition and promotional activities. The plan looks at the location, the target market and suggests a suitable strategic approach. The bibliography cites 9 sources.
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Pages:
10
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Filename:TS14_TEcapetown.doc |
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Paper Title:
A Proposal for Marketing Cape Town to Increase Conference and Exhibition Business from International Organizations
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