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A Retail Case Study; Marks and Spencer
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This 10 page paper considers the position of Marks and Spencer as a retailer looks at how the have differentiated and sought to gain cost advantages and the way they are competing with reference to Ansoff's matrix and Porters five forces model. The paper then considers how they should continue to compete in the future. The bibliography cites 10 sources.
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Pages:
10
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Filename:TS14_TEmarksret.rtf |
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Paper Title:
A Retail Case Study; Marks and Spencer
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