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Advertising’s Basic Components
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A 6 page paper analyzing common advertising practices. The primary tool of the “promotion” component of the marketing mix, advertising contains specific components serving as tools used to convey the advertiser’s message. This paper explores qualities of the visual, aural and copy components, illustrating each with examples of current or recent campaigns. Bibliography lists 10 sources.
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Pages:
6
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Filename:CC6_KSmktgAdvBasics.rtf |
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Paper Title:
Advertising’s Basic Components
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