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AirAsia and the Potential of M-Commerce

 
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AirAsia and the Potential of M-Commerce

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This 20 page paper examines the low cost airline AirAsia on order to assess whether or not they could benefit from pursuing the use of M-commerce. The writer looks at the definitions of e-commerce and m-commerce and then performs an analysis of AirAsia focusing on the e-commerce aspects of its operations using a SWOT analysis, value chain analysis and then looking at the industry using Porters Five Forces model. The analysis is used to assess the potential of m-commerce as a strategy for the air carrier. The bibliography cites 14 sources.
Pages: 20
Filename:TS14_TEairasiam.rtf
Paper Title: AirAsia and the Potential of M-Commerce
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