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Airline Marketing Since September 11th
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17 pages in length. The ripple effect of September 11th's terrorist attack has touched virtually each and every person in one way or another; however, perhaps nowhere was the detrimental impact felt more severely than in the travel industry. In essence, people were terrified to leave the safety and sanctity of familiar surroundings and, as a direct result, airplane travel plummeted to a new low. This reaction to the potential for subsequent attacks caused untold numbers of airline employees to be furloughed or laid off indefinitely, while the airlines themselves took such an economic beating that many required government bailout in order to remain in business. As such, marketing tactics have reflected the need for people to overcome their fear and once again support the airline industry's precarious existence. Bibliography lists 13 sources.
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Filename:LM1_TLCAirMk.rtf |
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Paper Title:
Airline Marketing Since September 11th
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