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Alcohol Beverage Segments and Fosters in Australia
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This 16 page paper examines the way in which the alcoholic drink market could be segmented. These segments are then applied to the well known Australian company Fosters, identifying which of the segments are most important and why, looking at the characteristics and behaviour of the segments. The bibliography cites 7 sources.
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Pages:
16
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Filename:TS14_TEfoster1.rtf |
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Paper Title:
Alcohol Beverage Segments and Fosters in Australia
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