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Analysing the Coffee Craze
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A five page paper which looks at the ways in which marketing strategies and advertising campaigns have changed the public image of coffee in order to take it from a grocery item to a designer commodity. The writer demonstrates how aspirational marketing techniques have succeeded in revitalising the customer’s perception of coffee and boosting sales.
Bibliography lists 6 sources.
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Pages:
5
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Filename:JL5_JLcoffee.wps |
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Paper Title:
Analysing the Coffee Craze
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