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Analysis and Strategy Development for Harley-Davidson
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This 20 page paper is an analysis of the well-known heavy motorbike manufacturer Harley-Davidson. The company faces a number of challenges in 2009; how to increase market share during a credit crunch. The tech undertakes an analysis of the company, looking at the market position of the company in the way competes, and performing a PEST and SWOT analysis. These analyses are then used to identify potential strategies that the company could implement, the strategies are discussed and recommendations made. The bibliography cites 16 sources.
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Pages:
20
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Filename:TS14_TEHarlstrat.rtf |
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Paper Title:
Analysis and Strategy Development for Harley-Davidson
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