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Apple; Loosing and Regaining Competitive Advantages
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This 14 page paper examines Apple; founded by Steve Jobs and Steve Wozniak, looking at h they lost their competitive advantage and the way in which they struggled to regain it, only appearing to have a sustainable success based on differentiation when Steve Jobs returns to the company after many years of absence and the iMac and iPod, supported by iTunes, are launched. The paper is based on a case study supplied by the student. The bibliography cites 10 sources.
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Pages:
14
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Filename:TS14_TEappleCA.rtf |
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Paper Title:
Apple; Loosing and Regaining Competitive Advantages
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