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Approaches to Market Research
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A 3 page paper discussing ways that an
entrepreneur might approach conducting market research. Organizations devoted to conducting
and selling such research exist of course, but their prices often are beyond the reach of
entrepreneurs and the information contained in them is addressed to larger organizations.
Government-generated information (local economic census, tax records) can provide insight in
trends; direct survey of potential customers can supply information from the customer
perspective. Bibliography lists 1 source.
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Pages:
3
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Filename:CC6_KSmktgResearch.wps |
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Paper Title:
Approaches to Market Research
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