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Assessing Crocs' Supply Chain
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A 15 page paper examining how this young shoe manufacturer has been able to revolutionize the traditional apparel industry supply chain to enhance its competitive advantage. The company that made its mark producing shoes that would appear to be of limited interest for a limited time, during which it would generate many knockoff imitations. Likely this would have been the company's fate if its senior management had not determined essentially to launch throughout the world early on. Crocs truly revolutionized the footwear supply chain, thanks to its president's consumer electronics background and the knowledge of the value of positive responsiveness to customers. Bibliography lists 10 sources.
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Pages:
15
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Filename:CC6_KSsupChnCrocs.rtf |
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Paper Title:
Assessing Crocs' Supply Chain
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