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Assessing the Likelihood of Impulse Purchases
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This 11 page paper considers the way impulse purchases are made. The paper begins with a consideration of purchase models and then uses data supplied by a the student to determine which groups of respondents to a survey are most likely to make an impulse purchase of a share. The result supplied by the student are in the form of a regression equation. The bibliography cites 4 sources.
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Pages:
11
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Filename:TS14_TEimppur.rtf |
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Paper Title:
Assessing the Likelihood of Impulse Purchases
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