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BCG; AXA
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This 7 page paper uses the concept of the Boston Consulting Group matrix to examine the multinational financial services company AXA. The paper looks at the categories of shooting stars, cash cows, dogs and question marks to examine the different business units and consider the current and potential future strategies. The bibliography cites 10 sources.
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Pages:
7
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Filename:TS14_TEBOSAXA.rtf |
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Paper Title:
BCG; AXA
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