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BCG and GE Analysis of Snapple Immediately Prior to Its’ Acquisition by Quaker
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This 4 page paper examined Snapple and its products in the year 1992/3 immediately before the company was bought by Quaker looking at the structure of the product base according to the Boston Consulting Group matrix and then by the GE Matrix. The bibliography cites 6 sources.
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Pages:
4
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Filename:TS14_TEsnapple.rtf |
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Paper Title:
BCG and GE Analysis of Snapple Immediately Prior to Its’ Acquisition by Quaker
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