|
|
 |
|
|
BMW’s Fork in the Road
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
|
|
|
 |
|
[
send me this term paper
] |
|
An 8 page memo written to Karl Gerlinger, president of BMW North America, dated December 31, 1992 (before BMW established manufacturing operations in the US). The memo is based on Harvard case #9-593-082, set at the end of 1992 when BMW’s management was seeking a method of achieving its goal of selling 100,000 BMWs in the United States annually. In 1992, that figure was 66,000. The memo suggests that BMW build a manufacturing facility in the US, proceeding to outline the benefits of such a decision, which include lower fixed and variable costs than possible to attain in Germany, as well as opportunity to avoid US import tariffs on foreign cars. Bibliography lists 2 sources.
|
|
Pages:
8
|
|
Filename:CC6_KSbmwNoAmerica.rtf |
|
Paper Title:
BMW’s Fork in the Road
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|