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BMW's Position in the Changing Auto Industry
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A 32 page paper discussing changes in the global auto industry and how BMW has both affected those changes and been affected by them. The continued slow demise of Detroit's auto industry and the growth of "transplant" factories of "foreign" cars in the American South has contributed to an emerging shift in the global industry. BMW has been a part of that shift: its South Carolina facility is the only site of manufacture for its SUVs, most of which are sold in the US but also are sold in other parts of the world. BMW has made some missteps in recent years, but apparently none as large as its primary competitor, Mercedes. As Mercedes strives to catch up, BMW continues winning market share. The paper discusses the issues in terms of Porter's Five Forces, strategic group mapping, identification of current and future trends. Includes 3 charts and one table. Bibliography lists 17 sources.
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Pages:
32
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Filename:CC6_KSbmw2002.rtf |
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Paper Title:
BMW's Position in the Changing Auto Industry
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