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Beijing Jeep Case Study
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This 5 page paper is based on a case study of Beijing Jeep. The paper is divided into four sections, the first section considers whether Beijing Jeep was following a standardized all customized product strategy. The second part of the paper discusses the branding and positioning of the company in China. The third part of the paper suggests three communications strategies that could be used for marketing the company. The last part of the paper identifies some of the company's competitive advantages. The bibliography cites four sources.
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Pages:
5
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Filename:TS14_TEbejingjeep.rtf |
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Paper Title:
Beijing Jeep Case Study
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