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Ben and Jerry’s Marketing
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This 5 page paper examines a marketing case study of Ben and Jerry’s supplied by the student. The paper looks a the target market, the way the company differentiates its’ products making them distinct from other premium ice cream companies such as Haagen Dazs, how this is communicated and which elements of the marketing message are most important to Ben and Jerry’s. The bibliography cites 1 source.
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Pages:
5
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Filename:TS14_TEbenjerry.rtf |
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Paper Title:
Ben and Jerry’s Marketing
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