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Benchmarking; The Classic Airlines Case Study

 
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Benchmarking; The Classic Airlines Case Study

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This 3 page paper is based on a case study supplied b the student. Classic Airlines is facing problems; there is a failing loyalty scheme, over expansion and the need to cut costs. The paper outlines the strategies other companies that have faced the same issues and determines whether or not those strategies were successful. The bibliography cites 2 sources.
Pages: 3
Filename:TS14_TEclassicben.rtf
Paper Title: Benchmarking; The Classic Airlines Case Study
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