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Boston Consulting Group Matrix and its’ Application to Apple Inc.
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This 12 page paper starts by explaining and examining the concept of the Boston Consulting Group (BCG) Matrix and how it is used. The second part of that paper applies this to Apple, developer of the iMac, iPod, iTunes and iPhone. The bibliography cites 9 sources.
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Pages:
12
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Filename:TS14_TEmatrixapple.rtf |
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Paper Title:
Boston Consulting Group Matrix and its’ Application to Apple Inc.
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