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Branding Mac Computers

 
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Branding Mac Computers

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This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely loyal. The message of the Mac brand and the variables involved are explained. Bibliography lists 9 sources.
Pages: 14
Filename:MM12_PGmacbr.rtf
Paper Title: Branding Mac Computers
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