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Branding Restaurants; The Advantages and Disadvantages
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This 6 page paper considers why restaurants are banded and the benefits that branding may bring. The negative aspects and results of branding are also considered. Examples are used to illustrate the points raised. The paper focuses on the UK, but many of the restaurant chains and examples used are known internationally. The bibliography cites 8 sources.
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Pages:
6
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Filename:TS14_TErestur.wps |
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Paper Title:
Branding Restaurants; The Advantages and Disadvantages
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