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British Airways Internet Strategy
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Air and Aviation Term Papers research papers
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This 12 page paper is written in tow parts. The first, and longest part of the paper, undertakes a SWOT analysis that looks at the internet strategy of British Airways. The second part of the paper then used Porters Five Forces model to look at the use of the internet in the industry as a whole. The bibliography cites 9 sources.
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Pages:
12
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Filename:TS14_TEBAinst.rtf |
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Paper Title:
British Airways Internet Strategy
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