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British Airways Position and Strategy
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This 10 page paper considers the external influences ion British Airways, concentrating in issues such as industry structure and the deregulation of the industry as well as the glitch caused by the terrorist attack on the World Trade Centre. The paper considers what strategic moves have been made in the long term and the short term to deal with these influences. The bibliography cites 15 sources.
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Pages:
10
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Filename:TS14_TEBAstrt.rtf |
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Paper Title:
British Airways Position and Strategy
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