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Change of Direction at Lunn Poly
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A 5 page paper discussing the choices facing this British
travel group. The paper evaluates whether Lunn Poly should specialize in providing vacation
travel services to individuals and abandon its focus on business travelers. There are risks in every
such decision as the one facing Lunn Poly, but the choice of becoming a holiday shop appears to
be the best one available for the company at this point in its history. Much of the benefit arises
from Lunn Poly's geographical base and the British tradition of international travel; the company
can enhance its competitive advantage through using the qualities that others would see as
constraints. Bibliography lists 8 sources.
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Pages:
5
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Filename:CC6_KSLunnPoly.wps |
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Paper Title:
Change of Direction at Lunn Poly
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