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Coca Cola Case Study
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This 12 page paper looks at the Coca-Cola company, owner of the Coke brand, and considers two issues. The first is the way in which marketing to China may fit in with the global image. The second question looks at whether a single structure is suitable for global company to achieve the desired results. This includes looking at the HRM functions of the company. The bibliography cites 15 sources.
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Pages:
12
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Filename:TS14_TEcocacola.rtf |
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Paper Title:
Coca Cola Case Study
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