|
|
 |
|
|
Coca-Cola: International Marketing Strategy Shift
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
|
|
|
 |
|
[
send me this term paper
] |
|
A 20 page paper discussing the shift in Coke’s marketing perspective from a global view to one that is much more local in its approach. The company suffered massive setbacks in Europe when contamination in cans sold in Belgium and northern France sickened consumers. This is one reason for the shift away from the global focus, but there are others as well. The purpose here is to examine the shift from global to local focus, particularly as it applies to Coca-Cola France. Bibliography lists 18 sources.
|
|
Pages:
20
|
|
Filename:CC6_KScokeIntFr.rtf |
|
Paper Title:
Coca-Cola: International Marketing Strategy Shift
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|