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Coke & Ford's Focus In Mexico
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A 15 page paper discussing the two multinational companies' success in Mexico and further south. Both Ford Motor Company and Coca-Cola have strong and growing presence all over the world. Their presence in Mexico, however, has produced business results that both manufacturers could wish to duplicate in every market in which they operate. Ford has performed so well in the Mexican market that the senior management responsible for much of the growth and success has been moved to Ford's European headquarters for the purpose of reproducing the Mexican experience in Europe Bibliography lists 12 sources.
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Pages:
15
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Filename:D0_CokeFord.doc |
Paper Title:
Coke & Ford's Focus In Mexico
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