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Collecting and Using Marketing Data; The Case of Tesco
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This 4 page paper looks at a company that has shown great skills in the collection and use of market data. Tesco, a UK supermarket, has used its’ ability to collect and analysis market data to create a competitive advantages. This paper looks at how the data collection takes place and why the data collection has been so successful. The bibliography cites 2 sources.
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Pages:
4
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Filename:TS14_TEmarktesco.rtf |
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Paper Title:
Collecting and Using Marketing Data; The Case of Tesco
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