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Consumer Attitude and Marketing
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This 7 page report discusses
the fact that consumer behavior is a combination of a brad
variety of factors, each of which contributes to overall
decision-making and the ultimate success of any marketing
proposition. The entire concept of “integrated” marketing is one
that asserts that the key concepts to be acted upon in the 21st
century are those concepts that most appeal to the consumer
rather than the producer. The ways in which the world has
shifted had created an attitude, economy, even an ideology that
says the customer will demand (and get) what he or she wants or,
they will take their business elsewhere.
Bibliography lists 4 sources.
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Pages:
7
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Filename:D0_BWatform.wps |
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Paper Title:
Consumer Attitude and Marketing
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