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Consumer Behavior in American Adult Males
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5 pages. This is a marketing case study in the consumer behavior of American male adults between the ages of 65 to 75 years of age. Included are examples of interviews of the target population as well as general attitudes toward marketing consultants and views toward shopping for products or services as well as other consumption related factors. Bibliography lists 5 sources.
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Pages:
5
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Filename:D0_JAconbeh.rtf |
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Paper Title:
Consumer Behavior in American Adult Males
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