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Consumer Satisfaction / Primary Study
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A 19 page analysis of data obtained from real 1995 surveys of Kean College (a New Jersey state college) students about their attitudes towards the school that they attend. Includes statistical analyses, recommendations, and application of consumer behavior theory. Very useful as a model for those studying business-related courses such as consumer marketing. No Bibliography.
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Pages:
19
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Filename:D0_Cnsmmktg.wps |
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Paper Title:
Consumer Satisfaction / Primary Study
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