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Corporate Culture and Project Implementation at McCann Erickson
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This 10 page paper looks at the ad agency McCann Erickson, its corporate culture and how it manages and implements projects. Various examples are included. The concept of corporate culture is discussed and defined. Bibliography lists 6 sources.
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Pages:
10
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Filename:RT13_SA439Mc.rtf |
Paper Title:
Corporate Culture and Project Implementation at McCann Erickson
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