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Corporate Naming Rights and Professional Sports Facilities
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This
9 page report discusses various concerns associated with naming
rights between corporations such as Delta Airlines and a sports
facility (i.e. The Delta Center). Such partnerships can be
mutually beneficial while also serving as an indicator that the
business/sports connection can only move beyond where it is
today. However, it is difficult to find the proper balance that
meets the needs and wishes of both parties. Bibliography lists 12
sources.
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Pages:
9
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Filename:D0_BWnaming.wps |
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Paper Title:
Corporate Naming Rights and Professional Sports Facilities
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