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Cortada's Explanation of TQM
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7 pages. James W. Cortada has written an excellent book on Total Quality Management for Sales and Marketing Management. This book describes not only what the TQM process is, but how to motivate employees to accept the change that goes along with any TQM environment. This paper summarizes some of the most important points of Cortada's excellent discussion. Bibliography lists 1 source.
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Pages:
7
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Filename:D0_JGAtqmm.rtf |
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Paper Title:
Cortada's Explanation of TQM
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