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Courting the Customer at Best Buy
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A 6 page paper based on a case discussing Best Buy's experiments in customer centricity and how to move the successful experiment to all of the company's 822 stores. The recommended alternative is phased implementation, beginning with the most important features. After customer centricity has been in place for some time, per-store revenues are likely to be greater by the time to begin the more visible phase of the shift. Bibliography lists 9 sources.
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Pages:
6
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Filename:CC6_KSmgmtBestB.rtf |
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Paper Title:
Courting the Customer at Best Buy
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