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Crisis and Change
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This 12 page paper considers a company in crisis and how theories of change explain how changes occurred. The company chosen is Marks and Spencer, who lost sight of the market they were selling to, and had to make several changes before they managed to reverse the decline. The bibliography cites 8 sources.
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Pages:
12
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Filename:TS14_TECrimarks.rtf |
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Paper Title:
Crisis and Change
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