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Cross Cultural Management and Marketing
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An 8 page paper evaluating a statement that all attempts to explain other cultures still are made in terms of one that is not of that culture. In so doing, the very effort to explain the culture can be in error. It is necessary to know the differences in these populations for advertising purposes for advertising to be truly effective. Other aspects of marketing involve the need for still greater awareness of cultural differences of perception and reception of marketing messages. The inability of departing from the evaluation statement supports it. Bibliography lists 7 sources.
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Pages:
8
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Filename:CC6_KSmktgCompMgmt.rtf |
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Paper Title:
Cross Cultural Management and Marketing
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