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Customer Relationship Management
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The following document can be e-mailed to you TODAY! |
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[
send me this term paper
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This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.
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Pages:
7
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Filename:D0_BWcrmlit.rtf |
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Paper Title:
Customer Relationship Management
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