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Customer Value
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This 7 page paper looks at how a company can enhance its operations by considering what customers value and using this data to maximise resources. The paper considers aspects such as competitive advantage and how it may be obtained, the use of market data and positioning of products or services and measuring customer satisfaction. The bibliography cites 1 sources.
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Pages:
7
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Filename:TS14_TEcustval.rtf |
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Paper Title:
Customer Value
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