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Defining Marketing
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A 5 page paper discussing the marketing mix – the four Ps – and using those items to define marketing as the process of identifying a target market and then meeting the needs of that market through price, product, distribution and promotion. The goal should be to provide consumers with what they want, where they want to buy it and at a price they want to pay, or at least not object to strongly enough to turn them away from their purchase decisions. Bibliography lists 3 sources.
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Pages:
5
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Filename:CC6_KSmktgDefine.rtf |
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Paper Title:
Defining Marketing
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